Designed and concepted UI and digital assets for both the promotion and optimization of the website and app, from wireframe to final design, which increased sales and bookings conversion and in both new and past targeted demographics. Lead creative brand strategy and art direction on various seasonal marketing campaigns for both digital and print initiatives. Managed collaboration with external agencies to design logo, branding, and landing pages for new loyalty program. Leveraged KPI’s, eCommerce metrics, and CRM analytics to effectively direct design and UX strategy for the digital customer experience. Designed UI and branding for redesign of website homepage, PDPs, and landing pages to accommodate entire new product suite and corresponding branding. Regularly designed both print and digital marketing materials for emails, social media posts, sales, and post-purchase materials, as well as supported any internal design needs for associate training and internal communications.
Concepted and led the creative team for the rebranding of The Pure Company including all the assets for the branding, marketing materials, and creation of the website from wireframe to final design, leading to more engagement with a targeted Millennial demographic.
Designed marketing materials for social media posts, website banners, emails, and catalogs, as well as print and digital collateral for commercial use, sales, and post-purchase materials. Managed and optimized the design workflow from creative briefs to production-ready designs, leading to quicker turnarounds and a 100% success rate on all hard deadlines.
Managed the rebranding of the Allergy Buyers Club from pitch to final design that includes redesign of all collateral both digital and print.
Designs for the Filipino Student Association for the University of North Texas.
Design for various weddings, including invitations, logos, maps, and illustrations.
MeUndies is a company that is known in their incredibly comfortable, bold colored underwear.
MUNNY's are blank DIY vinyl toys that are distributed where designer toys are sold. They cater to an urban, creative crowd, and try to make people embrace their creativity.
